Whatever the news has told you about data and technology – think again. This book will make you rethink everything you assumed you knew about data, privacy and the future of Big Tech.
Almost everything we do generates data. Digital technology is now so pervasive that it’s very hard to escape its influence – and with that growth comes fear.
Digital expert and tech-insider-turned-Cambridge-researcher Sam Gilbert explains why our data revolution could be the best thing that’s ever happened to us.
Thought-provoking, accessible and revolutionary, Good Data looks at the incredible new ways this explosion of information is already changing our world for the better. Whether that’s stamping out inequality, creating jobs, advancing the frontiers of knowledge or working to protect us from coronavirus, Gilbert shows us why the best is yet to come.
Good Data explores topics such as:
• Is social media playing ‘mind games’ with the consumer? What levels of manipulation do they employ – and is this an example of surveillance capitalism?
• What is the real story behind Cambridge Analytica and why should we be skeptical of it?
• Why a tour of the Dublin offices of Facebook was a massive disappointment for the author; ‘like the characters in the Wizard of Oz, we’d gone behind the curtain and found that there was no magic’
• What’s dangerous about big tech companies such as Amazon and how do they relate to the era of ‘robber barons’?
• How Google Trends data has uncovered some surprising facts about the coronavirus pandemic, including the mental health impact of lockdowns in other countries. What factors led to the conclusion that lockdowns were good for people’s wellbeing?
• How have Twitter hashtags, Facebook groups and YouTube played a substantial part in political uprisings and revolutions around the world?
• Can tech companies really be ethical?
Data touches everything, from our biggest hates (online advertising) to our greatest loves (our family, our pets). In this fascinating new book, Sam Gilbert proves how, if we can embrace the revolution – even the ads – we could all vastly improve our lives.
WE’RE STANDING ON THE EDGE OF GREATNESS – WE JUST NEED TO KNOW HOW TO GET THERE.
So I don’t know about you but when someone comes up to me and says what do you know about tech my answer will be not a lot. This book is a very clever and informative which also gives you great insight into data privacy and the way social media is shaping the lives and views of every human being. It’s very hard to write reviews about informative books but if your anything like me and find these topics interesting definitely pick this book up.
Thank you Megan from Ed PR for sending me a copy of this book to read and review.